We first contacted Tractus in 2007, when we decided to get serious about entering the Chinese market. They have been an integral part of our efforts ever since.

Tractus was able to give us invaluable insights into the Chinese business culture, and they helped us develop a marketing strategy for this market. They developed the legal framework that allowed us to open a sales office in Shanghai and provided the incubator space and office infrastructure. Tractus assisted in the recruitment of the talent that is the core of our Chinese sales operation to this day.

While our Shanghai office is now well established, Tractus continues to be an essential partner to Fort Wayne Metals. They provide managerial support to our Chinese personnel and help us with staffing choices. They have assisted us with Visa procurement, staff support, and interpretation services during our business trips in Vietnam. The incubator model, established with Tractus, has served as a template for our sales offices in other Asian countries. If your company is looking to develop a presence in Asia, I would highly recommend getting in touch with Tractus. We consider them to be an important partner and plan to continue our relationship well into the future.
—Bob Myers, Chief Commercial Officer and Executive Vice President, Fort Wayne Metals

For clients seeking to minimize initial investment costs and risks, Tractus provides clients access to its Business Inc.ubator, a service offered through all our offices providing basic manufacturing and/or warehousing operations management oversight or management of business development and sales activities. Our incubator services feature a dedicated team directed by senior management who oversee not only our clients’ operational and business development needs, but also the execution of day-to-day business activities. Business Incubator fees are calculated on a cost-plus model that minimizes client’s expenses.

Tractus provided the resources enabling our organization to quickly deploy into the Chinese market. We are very pleased with the approach they have taken through the customization of their services to meet our needs.
—Joe Fleischhacker, CEO, Lake Region Management





Ho Chi Minh






Core Areas of Expertise

  • Market Research & Opportunities Identification

    Detailed primary and secondary market research for companies wanting to make serious,data-backed investment decisions

  • Strategy Development & Feasibility Studies

    Qualitative and quantitative data-based strategy development based on proven methods and comprehensive feasibility assessment for new projects

  • Office Space, Accounting, HR, Admin & Management Oversight

    Shared or dedicated office space and back office accounting, HR and accounting oversight for companies wanting to quickly enter a new market and ramp up commercial operations with dedicated management

  • Recruiting Assistance

    Dedicated support from Tractus’ in-country team in identifying and on-boarding talent required to meet and execute client needs for companies looking to recruit and retain top talent

  • Sales & Sourcing Representation & Channel Management

    Full or part time management support from Tractus’ representatives in growing sales operations, identifying and managing sourcing partners for companies seeking cost competitive, highly efficient commercial ramp up in new markets

  • Manufacturing Start Ups & Operational Management

    Ramp up support for new manufacturing and trading ventures for both companies entering new markets and companies seeking to effectively grow and strengthen existing market positions

Case Studies

China growth strategy and implementation

China growth strategy and implementation

Background: Tractus was retained by Fort Wayne Metals, a global leader in fine grade medical wire with expertise in stainless steel, titanium and titanium alloys, cobalt and high performance alloys to help the company enter...
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