201705.03
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Tractus Asia hires Michael Hirou as Chief USA Representative

LOS ANGELES – May 3, 2017

Highly Experienced Sales and Investment Management Leader Selected to Facilitate Next Level of Growth in the Region

Tractus, a strategy and market entry consulting leader in Asia, today announced that as of MH Headshot1 Feb it appointed Michael Hirou as its chief USA representative. Based on the West Coast, Hirou will be responsible for managing customer and partner relationships across the United States, helping clients achieve their desired Asia-Pacific market expansion goals. Reporting to John Evans, the Managing Director, of Tractus, Hirou will have a keen focus on developing new business across the company’s strategy & execution, inc.ubator™, corporate finance, and economic development practice areas.

According to a survey of privately owned US businesses , 82 percent of companies cited market growth opportunities as the biggest impetus for emerging and fast-growing market expansion. Tractus’ decision to hire Hirou for this role underscores the company’s strong focus on growing its US client base and helping them accelerate their expansion into Asia.

“Asia’s emerging economies continue to offer opportunities as they evolve, Asia’s diversity, by default, dictates that executives take the time to understand each market in order to pursue their growth objectives while avoiding the obstacles that even the most established companies must overcome to succeed — Tractus offers new market entrants or Asian-established companies the ability to craft a focused strategy and implementation plan to avoid these obstacles and optimize on Asia’s continued economic growth” said John Evans, Managing Director at Tractus. “We are committed to helping US companies find success in China, India and Southeast Asia and are confident Michael’s extensive sales and marketing leadership, as well as general management expertise, will be invaluable to clients undergoing significant growth.”

Previously, Mr. Hirou worked for Green Technology start-ups and early stage companies. Most recently, he served as head of business development for Everyday

Energy, a solar energy company specializing in the solar energy systems for multi-family affordable housing. Prior to that, he was head of Sales and Marketing for Magnesium Products Group (MPG). He also served as General Manager at Convergence Wireless (CW), where he was integral in securing $800K in angel investment for the company’s flagship product—an all wireless lighting control system for offices. Mr. Hirou also has held several management roles at well-respected Wall Street investment firms such as Goldman Sachs Group, Inc., Thomas Weisel Partners, JMP Securities LLC and Sandler O’Neil + Partners.

“I am thrilled to be joining the talented team at Tractus in their mission to help clients successfully build and grow their investments in Asia, “said Michael Hirou.  “In my new role as Chief USA Representative I look forward to assisting clients in making informed decisions about where to invest, how to successfully operate, and grow their businesses in Asia

About Tractus

Tractus is a strategy and advisory firm, dedicated to providing clients with the means to achieve their business goals in Asia. We deliver value and unique solutions to clients. The company continually builds its knowledge and expertise through direct experience and works to develop the most cost-effective strategies for clients to establish operations, make acquisitions, expand and diversify their manufacturing and service industry investments throughout Asia. For the last 20 years, Tractus has advised and assisted more than 1,000 multinational companies make intelligent decisions about where to locate and how to structure their direct investments in Asia.