Webinar: Save the Date 17th of March – Tractus Asia and the Consejo Mexicano de la Carne and Expo Carnes y Lácteos Explore APAC Opportunities for Mexican Meat Exports


On the 17th of March Herminio Andres, Tractus’ Country Manager China will join the Consejo Mexicano de la Carne, Expo Carnes y Lácteos, and Business Development Partners, S.A. de C shall host a webinar presenting the market growth factors and opportunities available for Mexican meat exports in key Asian markets, such as China, Thailand, Vietnam, the Philippines, and Indonesia. Furthermore, expert advice shall be presented on the practicalities of Asia market entry and an optimal approach to realizing export growth.

Event Details

17th of March 2022 at 15:50 Mexico City time – Registration (This event shall be presented in Spanish)

With the rise of the Asian Middleclass comes not only prosperity to afford a diverse diet with more luxury menu choices, but also consumer education and awareness of food standards – Beyond this, for pork and beef exporter there is the driving opportunity factor of supply chain diversification and bio-security in the instance of animal pandemics such as African Swine Fever

Find out more about Tractus Strategy & Execution Practice and How we Help International Companies Expand in Asian and Global Markets

Presented by Herminio Andres, Tractus’ General Manager China based in Shanghai

Herminio has served as Tractus’ General Manager in China since 2005 overseeing a diverse range of Market Expansion and Market Entry project scopes across Industry sectors.

As an FDI Advisory and Trade Expansion expert Herminio has in excess of 25-years of direct experience in the Chinese and Asia Pacific Markets, helping clients make optimal and informed strategic decisions on how best to approach some of Asia’s most complex markets.

By profession, Herminio is an Industrial Engineer, with expert knowledge in the food and beverage industry. His time served expertise is accrued from helping clients navigate the value chain of Asia expansion, from market research, regulatory frameworks, identifying qualified partners onto manufacturing and supply chain considerations.

Contact Herminio at:


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