Tractus Asia > Solutions > Market Entry

Market Entry Strategy Consulting

Business Inc.ubator® – Your guide to successful market entry into Asia

Tractus Asia’s market entry consulting services (Business Inc.ubator®) connect organizations with the resources needed to quickly and cost-effectively enter Asian markets. This low-risk strategy is an ideal way to assess opportunity and get to know the market with the strength and resources of a local expert behind you.

With Tractus, organizations can more easily navigate the common hurdles that stall successful operations in emerging markets. Whether you need to secure top talent for sales representation, locate suitable warehouse or office space, or gauge the viability of a full operational launch into Asia, we’re your guide to success in Asia.

A COST-EFFECTIVE MARKET ENTRY CONTRACT THAT WORKS FOR YOU

Our market entry consulting services (Business Inc.ubator®) begin with detailed market research to help companies target the right approach for their market entry into Asia. Tractus Asia then helps clients secure distributorship, technical support or sales representation in key markets across Asia, all without having to register a new company in each new locale or rely on established international companies. We also ensure that out of sight is never out of mind. Our senior management provides oversight of your representative’s day-to-day business activities so that this Asia-based extension of your home staff remains a top-performing priority.

Service fees are calculated on a cost-plus model that minimizes client costs. Clients use our market entry consulting services (Business Inc.ubator®) for as long as it benefits them, whether that be a six-month contract that prefaces a multi-million-dollar Asia launch or decades-long management support. Our goal is to support you in meeting your objectives. We gauge our success on the realization of your business goals.

Our market entry consultants can help you breach a new market, conduct and interpret market research about your target market, and even adapt business models to suit local culture in a competitive landscape. Tractus also provides assistance with financial projections and competitor analysis across the Asia Pacific region.

Key Services Include:

  • Market research and opportunities identification
  • Strategy development
  • Feasibility studies
  • Office space, accounting, HR, administrative and management oversight
  • Manufacturing and/or warehouse operations management oversight
  • Recruiting assistance
  • Sales and sourcing representation
  • Channel management
  • Manufacturing start-ups and operational management

Testimonials

“We first contacted Tractus in 2007, when we decided to get serious about entering the Chinese market. They have been an integral part of our efforts ever since. Tractus was able to give us invaluable insights into the Chinese business culture, and they helped us develop a marketing strategy for this market. They developed the legal framework that allowed us to open a sales office in Shanghai and provided the Inc.ubator® space and office infrastructure. Tractus assisted in the recruitment of the talent that is the core of our Chinese sales operation to this day.

“While our Shanghai office is now well established, Tractus continues to be an essential partner to Fort Wayne Metals. They provide managerial support to our Chinese personnel and help us with staffing choices. They have assisted us with visa procurement, staff support, and interpretation services during our business trips in Vietnam. The Inc.ubator® model, established with Tractus, has served as a template for our sales offices in other Asian countries. If your company is looking to develop a presence in Asia, I would highly recommend getting in touch with Tractus. We consider them to be an important partner and plan to continue our relationship well into the future.”

– BOB MYERS, CHIEF COMMERCIAL OFFICER AND EXECUTIVE VICE PRESIDENT, FORT WAYNE METALS

“Tractus provided the resources enabling our organization to quickly deploy into the Chinese market. We are very pleased with the approach they have taken through the customization of their services to meet our needs.”


– JOE FLEISCHHACKER, CEO, LAKE REGION MANAGEMENT