Webinar: Save the Date 22nd of March – Tractus Asia and Vitafoods Asia – APAC Functional Beverage consumption and location strategies to meet growing demand.


On the 22nd of March James Meisenheimer, Agro-Foods Sector Lead at Tractus Asia will join Vitafoods Asia to present market trends across the Asia Pacific region in Functional Beverage consumption and location strategies that companies are adopting to meet growing demand. Tractus Asia has 25+ Years of experience advising companies in the Food & Beverage Sector on Asian Market Expansion and will share its insights on the strategies companies employ to identify the optimal location and investment scenario for their Asian operations.

Event Details

22nd of March 2022 at 13:45 – 14:15 Singapore time – Registration (This event shall be presented in English)

In a region famous for teas and herbal remedies, old traditions are alive and well with the concept of ‘food as medicine’ and even more so in the shadow of the pandemic. With consumers prepared to pay up to a 25% premium over domestic RRP’s for health-giving quality functional beverages”

Find out more about Tractus Strategy & Execution Practice and How we Help International Companies Expand in Asian and Global Markets

Presented by James Meisenheimer, Country Manager & Agro-Foods Sector Lead at Tractus Asia

Mr. Meisenheimer joined Tractus Asia as the Country Manager in Myanmar in 2017. Project-related experience in Myanmar focused largely on the agro-foods value chain from commodities, animal feed, animal husbandry, and consumer goods seeking entry into the market. During this time in Myanmar, he has advised companies in the Agro-Foods sector on market entry strategies assessing regulatory frameworks and designing effective Asia market entry strategies be they site-location strategies, partner searches or Inc.ubator.

The extensive experience Mr. Meisenheimer gained advising Myanmar strategies in the Agro-Foods sector saw him transition into an APAC-wide role leading projects for our clients across markets and staying current on market trends across the diverse region in 2019. In the period since taking the Agro-Foods Sector Lead position, he has carried out site-location strategies, regulatory analysis, and market feasibility studies across multiple markets in APAC. A primary focus of the projects has been in the plant-based sector but also includes experience in meat, dairy, grains, and packaged goods.

Read More about Functional Beverages Consumption & Trends: Functional Beverages Re-establishing Roots in the APAC region, article by James Meisenheimer

Contact James at:


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