Tractus Asia > Careers > Job Openings > Content Writer Specialist (Full-Time Preferred, Freelance Considered), Thailand/Remote

Content Writer Specialist (Full-Time Preferred, Freelance Considered), Thailand/Remote

Tractus Asia has 30 years of experience helping executives make informed decisions about how to enter markets, where to locate and how to structure their manufacturing and service investments in Asia and beyond. We have provided advice and assistance on more than US$6 billion of foreign direct investment and trade projects in Asia through offices in Bangkok, Chennai, Ho Chi Minh City, Hong Kong, Jakarta, New Delhi, Shanghai, Singapore, Taipei, Osaka and Yangon.

Our services are provided by teams of professionals in three complementary practice areas: Strategy & Execution, Corporate Finance and Economic Development.

Our Strategy & Execution practice team works with companies to develop and execute their Greenfield expansion strategies from initial market opportunity and business case assessments; to location strategy and site selection; real estate and investment incentives negotiations and managing the construction and start-up of commercial operations. Our Corporate Finance practice provides advisory services as well as buy-side and sell-side private banking for clients undertaking M&A and identifying, vetting and negotiating joint ventures. We advise governments and multi-lateral organizations on how to develop strategies for attracting foreign direct investment (FDI) and promoting trade through our Economic Development practice. 

Tractus is seeking a talented and motivated content writer to join our team. While we prefer a full-time position, a freelance arrangement can also be discussed with suitable candidates. This role offers the opportunity to make a significant impact by creating high-quality content and managing our social platforms.

Your responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, coordinating with our experts/consultants and proofreading articles before publication.

You’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.

Content Creation

  • Research and write engaging, informative, and well-structured articles, blog posts, reports and thought leadership pieces on topics related to global business.
  • Collaborate with subject matter experts, including marketing coordinators, country managers, and leadership, to gather insights and align content with company goals.
  • Identify powerful keywords and optimize content for search engines to increase visibility and reach.
  • Stay up-to-date with industry trends and news to generate content ideas and inform your writing.
  • Monitor daily performance metrics to understand SEO strategy performance.

Social Media Management

  • Develop and maintain a comprehensive social media content calendar aligned with company objectives and marketing campaigns.
  • Brainstorm and coordinate with internal stakeholders to generate ideas and themes for posts.
  • Create compelling visuals and graphics, or collaborate with the graphic designers to execute concepts.
  • Write engaging copy tailored to different platforms and target audiences.
  • Monitor and analyze social media performance metrics, adjusting strategies as needed.

Required

  • Deep knowledge in online marketing such as SEO and Content Marketing
  • Excellent English writing skills and ability to produce clear, concise, and compelling content.
  • Familiar with SEO research & analytics tools (i.e. SEMrush, Ahrefs, Google Search Console, Google Analytics.)
  • Strong organizational skills and ability to meet deadlines.
  • A proactive and self-motivated approach to work.

Preferred

  • Bachelor’s degree in International Affairs, Journalism, Communications, Economics, Finance, International Business, or a related field.
  • Previous experience or familiarity with market entry services and/or economic development in Asia.
  • Understanding of Asian markets.
  • Experience writing for a B2B audience.
  • Familiarity with WordPress or other content management systems.
  • Knowledge of global economic trends and international trade and investment policies.
  • Experience using graphic design platforms (i.e. Canva).

To Apply

Candidates should submit their resume along with samples of their work or portfolio of published articles to sarah.gorecki@tractus-asia.com

All submissions and inquiries will be kept strictly confidential.

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