Tractus Asia > Leadership > Directors > Dennis J. Meseroll

Dennis Meseroll

Co-Founder and Executive Director

It was while working for a financial and investment advisory firm in Bangkok as an Asia business consultant that Dennis J. Meseroll first gained experience advising firms on market entry into China, and where he met John Evans. In 1997, Dennis and John partnered to launch Tractus Asia Ltd., applying their complementary approaches and experience in site selection and market entry consultancy to form the foundation of what would become a leading strategic advisory firm specializing in the Asia-Pacific region.

Since that time, Dennis has played an instrumental role in the firm’s growth and evolution. While he is active in driving the company’s operations across all areas, Dennis finds himself focusing today on helping firms develop an effective location strategy. He applies a data-based approach to analysis, ensuring multinational organizations are well versed in the indicators they need to successfully launch in Asia.

To date, Dennis has supported the firm in advising on more than USD $8 billion in trade and investment transactions across a wide variety of sectors. This experience has made him a sought-after Asia business consultant to multilateral, national and regional economic development organizations from North America, Europe, the Middle East, Africa and Asia on trade and investment-related issues. In addition to his operational work with Tractus, Dennis sits on the boards of several companies in Asia and has been an angel investor into several early stage technology, manufacturing and service companies.

A New Jersey native, and American citizen, Dennis has undertaken assignments in nearly every country in Asia. He has lived in Thailand for nearly 30 years and is fluent in the Thai language.

  • M.S. in Mineral Economics/Applied Economics from Penn State University
  • B.A. in Geology from Rutgers University
  • Certificate in Thai Studies from the University of Wisconsin-Madison
    • Recipient of a Fulbright Fellowship to Thailand

Dennis writes and speaks frequently on the topics of site selection, FDI, doing business in Asia’s developing markets, and healthcare technology management issues. He has been widely quoted in international media such as Businessweek, CNBC, Site Selection Magazine, FDI Magazine and The Wall Street Journal, and has spoken at forums such as The World Bank, World Forum on FDI, Global Trade and Development Week, Euromoney, the American Chamber of Commerce, CoreNet Global, Thailand’s Ministry of Public Health and others.

He is a founding member of the Site Selectors Guild and Chair of its International Committee. He is an active member of the Industrial Asset Management Council and the American Chamber of Commerce in Thailand, where he was a co-founder of the organization’s Small and Medium Enterprises Committee.

Dennis was awarded the 2000 Service Achievement Award for service excellence given by the Association for Service Management International (AFSMI) for his role in starting and establishing Asset Management Systems (Thailand) Co., Ltd. The firm became the pioneer of healthcare technology management services in Thailand and remains a leader in the field after more than two decades.

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