Building Global Business with Tractus EP 1 – John Evans & Kenneth Buck

Episode 1: Understanding 2025 trade policy and tariff impacts

In the first episode of Building Global Business with Tractus, we explore the implications of recent U.S. trade policy shifts and what they mean for international business leaders planning for 2025. With new measures introduced by the Trump administration and reciprocal actions from global trading partners, navigating uncertainty around tariffs and trade has become more complex. Tractus Managing Director John Evans is joined by the Honorable Kenneth Buck, former U.S. Congressman and member of the House Foreign Affairs Committee, to provide firsthand insight into the motivations behind current policy directions and how businesses can prepare. Drawing on decades of experience, the discussion offers valuable perspective on global trade dynamics, policy risks, and strategic considerations for cross-border growth.

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