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Tractus Managing Director John Evans and Research Analyst Paulo Guedes wrote about opportunities for Canadian companies in ASEAN in the midst of COVID-19 for the Voyageur, the official tri-monthly Business Magazine of the Thai-Canadian Chamber of Commerce.
βIn order to capitalize on the ASEAN opportunity post-pandemic, Canadian firms must recognize that the days of large-scale production plants supplying global demand are waning. A wise strategy would be to focus on setting up near market. The post-COVID world will see a more regionalized approach to trade and investment to mitigate the risk of singular production concentration.β
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