Where Should Fashion Brands Manufacture Now?

Workers sewing shoes at a factory in Qingdao in China’s eastern Shandong province | Source: Getty Images

“You are going to continue to see a decoupling, politically, it’s clear that [the US and China] would each like to have less reliance on the other,” said Tractus Managing Director John Evans in The Business of Fashion article “Where Should Fashion Brands Manufacture Now?” “I think you will continue to see companies looking at [manufacturing in] China for China, then nearshoring or reshoring back to their own countries, especially for fashion and apparel. The other thing that has been highlighted by COVID-19 is [the trouble with having] too many eggs in one basket. All of a sudden, risk mitigation has gone from people thinking it’s kind of important, to the US-China trade war when people realised it was really important, to now when it has become the number one concern.”

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